OSC and OARnet have been represented over the years by several logos and taglines, each a product and symbol of their times.
The Ohio Supercomputer Center
OSC Sine Brand (1989-98)
Until 1989, various informal logotypes were used for the Ohio Supercomputer Center (OSC). In 1989, the Sine Logo was a designed by Steve Koehl, OSC numerical analyst, in collaboration with Ashley Burns, OSC editor. In true OSC fashion, the logo was both rooted in science and challenged the technologies of the time. Steve created the graphic based on a sine including a detailed halftone, and Ashley picked the colors, which at the time were a difficult to color-match using late eighties technology.
OSC Grid Brand (1999-2006)
The Grid Logo was designed by Sandy Meisel of the Meisel Design Office with Frankie Harris, OSC editor, and Stacy Wood, OSC public relations coordinator. Purple was selected as the primary color so that it wasn't easily associated with the color of any specific university. The logo change also followed a trend whereby many companies moved from full names to an acronym. IBM had started this trend in 1947, and high performance computing companies like SGI followed suit in the late nineties. From 1996-2006, the organization was known as OSC, and Ohio Supercomputer Center was dropped from all marketing material. The tagline was "Innovations in computing, networking and education."
OSC Four Functions Brand (2006-12)
The Four Functions Logo was designed by Ann Draghi, OSC's graphic artist, in collaboration with Ian MacConnell, OSC creative director, and Kathryn Kelley, OSC senior director of outreach. The objective of the brand was to visually convey the four primary organizational functions including: Supercomputing, Networking, Research and Education. Several versions of the individual "function logos" were developed and voted on by staff before the full logo was assembled. The tagline "Empower, Partner, Lead" was adopted to emphasize the organization's primary goals.
OSC OH-TECH Brand (2013-present)
The current OSC logo, designed by MacConnell and his student design staff, maintains a historical tie to the Four Functions logo by using the multiprocessor mark, a technology upon which OSC has built an international reputation. The circle around the logo and the color change to red creates a connection to the Ohio Technology Consortium, the Ohio Board of Regents and the State of Ohio branding. The official branding is being released in conjunction with the twenty-five year anniversary.
The Ohio Academic Resources Network
OARnet Oval Brand
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OARnet State of Ohio Brand
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OARnet OH-TECH Brand
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(August 23)
